Pay per click (PPC) is an Internet advertising program used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. Advertisers bid on keyword phrases relevant to their target market.
When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed.
Such advertisements are called a sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.
Thursday, June 25, 2009
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