Thursday, June 25, 2009

Internet Marketing

Pay per click (PPC) is an Internet advertising program used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. Advertisers bid on keyword phrases relevant to their target market.
When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed.
Such advertisements are called a sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.

1 comment:

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